ESPN - Monday Night Football
  • Monday Night Football - ESPN
    Pitch for ESPN opening sequence
  • Comissioned by Roger.tv (Los Angeles)
    Creative Direction: Terry Lee

    From a dark environment a spark of light emerges slowly making its way to the center of the frame. It is shortly followed by more lights heading towards the same point. A point of light passes over camera and we can see that from close up it is a brightly lit NFL highlight. We cut
    to another look of all these highlights slowly coming together and locking into place. They each make up an LED panel. The panels that are made of highlights come together to make the NFL logo. It shines bright on the screen and then the camera pulls back quickly to reveal the logo is on a giant screen in the middle of the concert stage. The show begins.
Description
Commissioned by Roger.tv to create stills to the new ESPN Monday Night Football opening sequence.
Fields
Design, Art Direction, Motion Graphics
Date
2011